BOSS CONTROLS brand guidelines
Why bother with brand guidelines?
We will make a notable difference in reducing energy consumption, improving well-being and productivity for our clients.
We are innovators and create smart and efficient technical solutions for the built environment.
BOSS CONTROLS truly lives by its core values. You can read more about each value here.
Respect builds feelings of trust and enables our colleagues and clients to feel valued. We respect differences in one another and seek opportunities to walk in another’s shoes. We avoid prejudgment before giving people the time to talk.
People often forget that listening is a key communication skill. Through careful listening, we understand and achieve our goals. We ensure that our whole team are effectively communicating and are truly customer-focused.
BOSS CONTROLS’ empowers colleagues and clients to make informed decisions resulting in positive impact. We create fair and achievable benchmarks, measurements and targets which pushes people in the right direction, while feeling in control.
Balance is key for our journey to achieve Net Zero, which is the balance of greenhouse gas produced vs the amount removed from the atmosphere. Couple this with enabling our team to balance operational, economic and environmental KPIs.
In order to achieve our accreditations, we continuously invest in the development of team and clients to optimise the buildings in which we work. We are always looking for opportunities to improve.
Our logo components
We are called BOSS CONTROLS LTD. Boss is an acronym for Building Optimisation System Solutions.
Together, we breathe life into buildings.
- Our logo font is bold and has been stylised.
- Body text is ‘roboto’ which complements the shape of our main logo.
- Roboto is simple, professional, and easy to read.
- Roboto has a large family of weights, which makes it great for brochure and website design.
Overall look and feel
BOSS CONTROLS LTD is a leading independent Building Energy Management Systems (BEMS/BMS) company. We specialise in effectively controlling buildings so that heating, ventilation and air conditioning (HVAC) are running at peak performance. This reduces energy consumption, optimises comfort and helps organisations save £000s.
Logo use and misuse
BOSS CONTROLS LTD is a registered trademark number UK00003381274.
BOSS is an acronym for ‘Building Optimization Service Solutions’, therefore, either BOSS or or BOSS CONTROLS or BOSS CONTROLS LTD may be used.
The BOSS CONTROLS logo should be respected by allowing it room to breathe, by using white space around the logo, and avoiding placing on fussy backgrounds.
The BOSS logo should never be squashed or distorted. It should remain in proportion when resizing.
The BOSS primary colour palette
Our primary colour is dark blue, with cyan accents. Please see colour references below.
BOSS Blue is our primary logo colour. Blue is the colour of nature and represents integrity, trust, security, and seriousness. BOSS CONTROLS’ is serious about achieving its vision through living its mission and values.
- Pantone: 274
- Hex: #262262
- RGB: R=38 G=34 B=98
- CMYK: C=100% M=100% Y=25% K=25%
BOSS Black is the dominant colour on this website because it represents power and determination. As a company, we strive to make BMS technology accessible to all eco conscious organisations.
- Pantone: 447
- Hex: #373a36
- RGB: R=55 G=58 B=54
- CMYK: C=69% M=60% Y=64% K=54%
BOSS Sky Blue
BOSS Sky Blue represents calmness and our ‘balance’ value. In a complex world, professionally optimised BMS controls enable businesses to balance and keep on top of their challenges and demands.
- Pantone: 278
- Hex: #8bb8ea
- RGB: R=139 G=184 B=234
- CMYK: C=43% M=18% Y=0% K=0%
BOSS CONTROLS’ Teal is formed of yellow and blue, making it warmer. This represents the temperature of our environment.
- Pantone: 7703
- Hex: #0397bb
- RGB: R=3 G=151 B=187
- CMYK: C=80% M=25% Y=18% K=0%
BOSS Citrus Green
BOSS CONTROLS’ Citrus Green represents our investment in green energy. Behind the scenes of BMS Controls, we are continuously researching renewable energy.
- Pantone: 375
- Hex: #94d600
- RGB: R=148 G=214 B=0
- CMYK: C=47% M=0% Y=100% K=0%
Archetypes help us express our personality and brand voice in our communications. You can imagine how each archetype would talk.
The Sage wants to find the truth and understand the world, in our case continuously research and deploy technology to make a notable difference iin reducing energy concumption, improving well-being and productivity for our clients. The Sage uses insights, knowledge and analysis to achieve this. Our drivers are: enlightenment, truth, knowledge and understanding. When communicating, it is essential that we cite source material where possible. Our accreditations prove our investment in people, training, research and innovation.
The Innocent is idealistic, socially responsible, ethical, and fair. They see the best in everything. We collaborate with our clients, and together we breathe life into buildings, enabling us to achieve Net Zero.
The Explorer is bold and independent, craving newness, excitement and challenge which is the DNA of great innovation. In line with our vision, explorers are driven by striving for a fairer world.